Probable Niche

We've identified the niche as fancy dress.

fancy dress

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as fancy dress.

dress, fancy, costumes, dress costumes, party, halloween, party supplies, halloween costumes, accessories, shopping, online, gifts, dress outfits, hire, wigs, supplies, outfits, costume hire, shop, services's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 11:40 UTC on November 5, 2013. The source was comprised of 28833 characters, of which 24463 are code, leaving an organic character count of 4370. The total word count on the home page is 723. We filtered out 26 numbers, 190 common words, and 17 words shorter than three characters in length, leaving an impact word count of 443. The size of the lexicon (number of unique words) is only 219. We extracted thirteen top keywords, leaving 5.93% above the threshold. The number of phrases above the threshold was nine.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
fancy dress1810.97%
halloween costumes74.26%
orders placed42.43%
shaftesbury avenue21.21%
price promise21.21%
north london21.21%
lower price21.21%
largest selection21.21%
costume site 21.21%

Domain Name Keywords

We found 4 significant keywords appearing in the domain name
  1. fancy
  2. dress
  3. angels
  4. fancy dress


Source Character Count 28833
Code Character Count 24463
Organic Character Count 4370
Filtered Numbers 26
Filtered Words (Common) 190
Filtered Words (Short) 17
Total Word Count 723
Impact Paragraph Count 788
Impact Word Count 443
Impact Lexicon Size 219


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# a b c d e f g h i j k l m n o p q r s t u v w x y z